Client : CLIF Bar
Date : 2017
TCB Agency concepted and developed the CLIF First Tracks program with the Ride & Ski Card. As part of this program, skiers were invited to share pictures using #CLIFFirstTracks on Twitter and Instagram to win a trip to Banff! Ultimately, CLIF was exposed to over 5,000 skiers at 15 on-mountain events, received nearly 70,000 impressions in weekly emails, garnered 70,000+ low-cost impressions via social media ads, and the contest scored 54 public entries.
This promotion was a low-cost way for CLIF to engage with its target audience at many more mountains than would have ordinarily been possible for them.