Client : ElMindA
Date : 2017
ElMindA was frustrated by the fact that their existing WordPress site was not responsive and contained a navigation that simply wasn’t user-friendly. TCB Agency reviewed the stats to determine the best possible user path to allow site visitors to achieve their goals and restructured the navigation accordingly. From there, we populated new content and added site features – giving the client a refreshed website in advance of an anticipated brand relaunch.
The effort has resulted in an improved user experience that walks visitors quickly through the company’s core competencies, ultimately informing them about the company’s efforts to improve brain health. Sessions have gone up 12% with page views increasing 16% in the three months after launch, with users also spending more time on the site due to the improved mobile experience.